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Nowadays, more and more people are choosing online shopping to fulfil their needs and desires. As an eCommerce seller, you must ensure that your product pages are well-optimized and create a lasting impact to close a sale.
The most crucial part of a product page is, without a doubt, product photos. More so because it is one of the few things a visitor notices before looking at anything else. A majority of sellers or eCommerce store owners are aware of what goes into capturing product photos, be it a perfect, natural lighting, a white background or a good quality smartphone or camera. However, there are certain other things as well that need attention. What are these? Let us find out!
Good lighting, demonstrating scale, relevant backdrops, clear focus, and skilled editing. Here are our best tips for shooting and editing product photos that will move your wares from shelf to shopping cart. If you intend to explore some of the amazing tips to excel professional product photography editing, then you must go through them right here:
1. Adequate Lighting
Before anything else, just make sure that you have sufficient lighting in the room or space where you’ll be clicking the product photos. Pick a room where you probably have a well-lit window or simple go outdoors to shoot photos.
When it comes to capturing product photos, natural light works wonders. Now whether you shoot outdoors for it or stay inside a room full of natural light is completely up to you. The bigger the windows, the better will be the photos. Even if you have smaller windows, make sure that you shoot pictures closer to it. Additionally, decide whether you want the light to be more bright or you want to keep things subtle with soft lighting.
By clicking product pictures in broad daylight, you tend to bring out the best in them. However, if you don’t get this right, you might have to opt for photo editing and retouching services to make the photos flawless.
2. Use A Tripod To Tackle Camera Shakes
If you want to click still pictures, getting hold of a tripod wouldn’t hurt! You can go for a mini version if you want. Mini tripods will be easy on your pocket, yet it is a good investment with a huge payoff.
Tripods can greatly help in minimizing the camera shakes and standardize the picture style and angles for your entire product range. Pick one in your budget and capture impressive, high-quality product photos.
3. Choose A Camera/Smartphone Wisely
Whether you intend to use a camera or a smartphone, it is completely your choice. However, if you are buying one, then we suggest you pick the latest model for high-resolution, impeccable photos. Though if you think that smartphones won’t serve the purpose, you’re in a way wrong. Nowadays, even smartphone cameras have a higher megapixel count and are a great alternative to a DSLR. Isn’t that amazing?!
Your product photos will come out really well. All you need to do is decide on the camera or smartphone to use for capturing product photos.
4. The New-in Flat Lay Photography
The flat lay photography is the new trend followed by main eCommerce brands to give a bird’s view of the products. With flat lay, you get to demonstrate the product from the top, and probably with other products or props to get an idea about the relative size of the product. You may use props like jewelry, belts, bowls, flower vases, notebooks, etc.
5. White Background For A Clearer View
Adding a white background to the photo gives it a rather clean and even look and eliminates all kinds of distractions coming in the way. In order to shoot product photos in white background, you may buy a white poster board from an art shop or a local drug store at a reasonable price. Apart from this, you may also use a paper sweep in white color. Get a table to place the product as well as the white backdrop, use a scotch tape or sticky tack to hold or stick the product, and you are good to go!
With a white backdrop, the pictures will get a candid look as if clicked in actual natural light. The white background will save you from the hassles of the tedious editing process of background removal. Furthermore, do not use off-white or cream as a substitute of white as these will deter the lighting effect or may as well make the editing process even more stressful.
6. Soften The Shadows With Bounce Boards
Believe it or not, lighting is actually the game changer when it comes to clicking stunning product photos. And shadows is something you need to address. Bounce boards can help solve this problem by reducing the strong shadows and generate a balanced environment to demonstrate the intricate product details in the best light.
Many foam-based bounce boards are available in white color to soften the shadows and bring out the best in the product photos.
7. Highlight The Product Features Through Diffuser Sheets
What if the lighting is too harsh? You might require diffuser sheets to soften the light in the area. You might have to use a close-up shot or a sweep to accentuate the product photos.
8. Editing Or Enhancement
In order to make the photos picture-perfect, you might require some amount of editing. But, overdoing the editing part is a big no-no. You must leverage photo editing services to have flawless product images on your business website.
You are all set to rule 2021 with these amazing tips to master product photography.
Connect With The Experts
If you are in search of a reliable offshore to outsource professional photography editing services, PhotozWorld is a befitting choice. We, at PhotozWorld, deliver exceptional product photos to bring in more customers and persuade them to make a purchase. Get in touch with us at info@photozworld.com to leverage our expertise in accentuating product images on your business website to boost conversions.