Reasons to Choose Clipping Path for Your eCommerce Business

Be it a start-up, an established business, or a renowned brand, the majority of the online businesses are on the hunt for professional photo editing services that can adeptly optimize their product images via advanced tools and next-gen technologies for visually appealing, persuasive images. But, do you wonder why? 

Before saying anything or getting down to the why let’s have a look at some stats:

• Nasdaq has predicted that 95% of retail purchases will be made online by 2040.
• 90% of online buyers say that photo quality is the most important factor in an online sale.
• 75% of online shoppers rely on product photos when deciding on a potential purchase.
• 22% of returns occur because the product looks different in person.

After going through the above figures, do you still have the same question in your mind? We guess not.

The current era is witnessing a massive shift from traditional to digital. Whether it’s paying bills, filing taxes, or buying shoes, people are heavily relying on online shopping, which is why businesses have to put the best foot forward. Anything that originates from virtual shopping to eCommerce survival, in this technologically advanced era, boils down to customer reach. In other words, it’s all about being where your customers are and reaching out to them with exceptional services/products. 

Among other crucial factors that boost eCommerce business, product images play an indispensable role, which brings us to the sought-after clipping path services. If you, like a lot of us, are looking for answers to what is a clipping path, why is it important for your eCommerce business, and other similar questions, hang on. We’re here to unveil all the secrets. 

What is a Clipping Path?

Imagine buying a pair of shoes online. What will you look for before you buy them? Price? Material? Wash Care? Other product details? Now, let’s suppose everything fits your needs but the product images have distractions, are poorly lit, and badly captured. Will you still buy the shoes? Probably not, and so won’t your customers.

Unlike physical shopping, online shopping doesn’t allow shoppers to touch or feel the product; all they can do is have a close look at it. A distorted or badly lit image can hardly secure a place in the shopping cart, and this is where photo editing services come to the rescue. 

As more and more businesses leverage professional photo editing assistance, they get an incredible chance to highlight their products’ qualities and features. Fortunately, the clipping path is one of the many renowned and reliable photo editors.

It is a technique used by experts to enhance the product image by removing background, unwanted objects/portions, lopsided background drops, or mannequins. You can even cut and transfer the photo to a whole new setting or background. That’s not all, experts can even add/change colors, shadow effects and uplift the overall picture quality with the Adobe Pen Tool. Doesn’t this sound phenomenal?

With such intricate background removal techniques, you can easily display your products for standard consumer preferences. In addition to this, your business can enjoy multiple benefits, some of which are discussed below. 

Importance of Clipping Path Services for your eCommerce Store

1. Makes Your Products Attractive

It is a known fact that unwanted objects in the background can distract shoppers’ attention. Once the background is removed, you get rid of the many distractions present in the background either in the form of objects, people or gradients while shifting the focus on the product. An expert clipping path service provider can even replace the background with something more absorbent, natural to transform your normal, dull pictures into attractive ones and bring the best of your product. All this together will help the viewers in solely focusing on the product and easily making the buying decision without any room for doubt or confusion. 

2. Professional Looking Products 

If you look at original backgrounds, you will come across distracting lights and color gradients in the background. This has a direct impact on the image and makes it look unprofessional and untidy. Fortunately, clipping path services for eCommerce businesses can resolve this permanently by working on the background. When your product images are edited skillfully, a distorted background is replaced with a white background to achieve professional-looking, clean, and visually pleasing images. 

3. Enhance Conversions and Sales

This one goes without saying but high-quality, attractive images can take you places – here at the top of sales, conversion charts. When you provide your buyers with attractive images, you facilitate a seamless shopping experience thereby increasing customer satisfaction and ultimately conversion rates. 

Studies have shown that online shoppers prefer websites with great, clear product images. A trusted clipping path service company ensures your store falls in the chosen one’s category by improving and enhancing your product photos.

4. Marketing and Advertising

Surviving in the highly, rather badly, competitive eCommerce marketplace isn’t a cakewalk; you must go some extra miles to get noticed. This brings in promotion and advertising but not without good product photographs. Whether you are advertising your products via social media channels or other means, you must display well-captured, professional-looking images to grab audiences’ attention, leave a lasting impact and expand your reach. On the contrary, a substandard image can immediately repel your customers. In short, images can either make or break your advertising campaigns, so it’s your responsibility to display them wisely. With photo clipping path services by your side, you can up your promotion game and gain both customers and reputation.

5. Establish Trust

Believe it or not, you are at constant risk of losing customers. This calls for you to take the necessary steps to keep existing customers close and lure potential buyers. Among other ways, helping shoppers with swift buying decision making via clear, good looking product images can lead to both trust development and higher conversions. Clipping path services for eCommerce businesses can take you several steps closer to your goal while eradicating the risk of losing customers and fostering trust among consumers.

6. Make a Difference

As a part of the highly competitive eCommerce marketplace, you must constantly adapt diverse ways to beat your competitors and stay ahead of the curve. Though the number of ways aren’t numbered, however, some of them are exceedingly effective and product photo editing is one amongst those. High-definition, professional and clear product images can make an impact on customer’s buying preferences and make you stand out.  

Which services require Clipping Path?

Now that you are acquainted with the importance of clipping path, it is equally important to know the services that require it. Although, it is required for almost all photo editing services, below mentioned are the ones that need it the most:

1. Photo Retouching Services

To make an image appealing and attractive, photo retouching is often needed. Regardless of the business vertical, images – before they get published – must be retouched for a refined look. Though it can be performed in numerous ways, the clipping path makes it easy and simple to divide subjects from the background while enhancing the photo manifold.

2. Ghost Mannequin Photo Editing

When it comes to the garment or apparel industry, a ghost mannequin is customary. This involves capturing multiple photographs of a product on a mannequin or model. These images are then combined together at the neck with a clipping path wherein the mannequin or the model is removed (in post-production processing) for lifelike images. 

3. Photo Color Correction 

Images can be distorted either due to bad weather conditions, camera setting or poor lighting. Based on the distortion, every image needs some amount of color correcting for an overall enhanced look. With a multi-clipping path, experts can separate colors, resize objects, change opacity or even recolor an entire portion of the image.    

4. Background Removal Services

Goes without saying, background removal services are critical to getting accurate, attractive, and detailed images. Background removal when combined with a clipping path results in an exceptional image. The pen tool is used to draw the path around the edge of the image by creating anchor points to remove the background without disturbing or damaging the product details.

How to Choose the Best Clipping Path Service Provider?

No wonder, the benefits of clipping path services for eCommerce businesses are unparalleled. From attractive images, enhanced brand reputation, trust development to better sales, the importance of clipping path services cannot be neglected – at least not by merchants who want to grow. However, the majority of the businesses fail at finding the right clipping path service provider, which, in turn, puts all their editing efforts in vain. 

To save you from this, here are some of the applications that you must look for in a clipping path service provider before making the next move: 

• Multiple path clipping for retouching, color correction, and background dropout purposes
• Vector path creation via PhotoShop pen tool
• Handle complex clipping paths seamlessly i.e. hard edges or rough surfaces 
• Create vector path using the Photoshop pen tool
• Replace/remove the background and give a personalized touch 
• Options for a transparent background, white, or any color of your choice
• Compliments image with mirror-like reflections or three-dimensional look
• Add realistic look via natural drop shadows
• Blemish and spot removal
• Color correction and retouching

How can PhotozWorld’s Clipping Path Services help you?

With relevant experience and skills in product photo editing, we are adept at removing unwanted objects/backgrounds from your images to obtain high-quality, impressive, and persuasive pictures. Our photoshop clipping path services experts use Adobe Photoshop’s pen tool to draw vector paths around the images; make selections using the paths and import images to predict the paths via advanced applications such as InDesign and QuarkXpress.

As a part of our clipping path services, we provide:

• Simple clipping path
• Complex clipping path
• Compound clipping path
• Clipping path with shadow
• Clipping path with reflection

Boost eCommerce business with professional-looking, engaging photos. Influence your customers with seamless retouching, effects, and consistency. Get in touch with our experts and let your product images seal the deal for you.