The Importance of Photo Editing and Retouching Services for the Fashion Industry

Photo editing services are of utmost importance to fashion companies. The glamour industry requires photo editing and retouching services perhaps more than any other industry. Thankfully, fashion photo editing services can now be outsourced. Which means companies dealing with fashion-related products and services can focus on their work, without worrying about the visual content. 

But how important is visual content with respect to the fashion industry? The one word answer is ‘hugely’. Be it fashion houses, eCommerce retailers, manufacturers, or photographers – images are the perfect showcase to the fashion industry’s products and services. Let us have a look at a few factors to understand the importance of photo editing and retouching services for the fashion industry.  

The Importance of Visuals in the Fashion Industry

Well, before proceeding ahead, have a look at two research-based statistics. 

• ‘People remember only 10% of information three days after hearing it, on average; adding a picture can improve recall to 65%.’ – MDG Advertising
• ‘Content is 40% More Likely to Get Shared on Your Social Accounts if you are using good visuals.’ – Buffer

There are an endless number of such statistics to outline the impact of visuals on potential customers and clients. But the significance of visuals is a lot more in the fashion industry compared to other industries. Clothes and dress material are as much – if not more – about the look as they are about the feel, quality, and durability. 

In today’s age of the internet and social media, people get to know the latest trends. Fashion critics are always waiting for the latest industry updates and celebrities are always in the eye of the storm. Images speak a lot more than text or any other medium when it comes to fashion photography. Potential buyers won’t take more than a few seconds to reject a fashion image. Only if the image appeals, they might want to have a further look. 

Top Photography Requirements of Fashion Industry 

Fashion houses and brands require images not only for their websites and other digital media; but also for print media needs (newspapers, magazines, brochures, etc) and outdoor advertising (billboards, banners, bridges, signs, transit, etc). 

Apparel Manufacturers and wholesalers require images not only for external communication but internal communication as well, as they need to forward the images (in print as well as digital form) to designers, stitchers, manufacturers, models, top management, and many other people involved in the business. 

eCommerce Retailers require photographs for their websites, apps, social media as well as for their own advertising purposes and for communications with brands. The bread and butter of photographers is dependent on their photography portfolio. Photo editing can enhance all images in the fashion industry, and boost their business a great deal. 

Fashion Industry: How Fashion Photo Editing Services can Make or Break the Game

In the fashion industry, bad images can lead to disastrous effects. Images of inadequate quality can lead to catastrophe and should be avoided at all costs. Despite best efforts, first hand images might not be of the best quality. This may be due to several factors, such as poor lighting, bad camera, amateur photographer, bad makeup, physical deformities, lack of time and budget. 

A lot can be done to avoid such catastrophe and turn the game around. Photo editing services can actually turn things around by changing the overall complexion of an image. While inferior quality images are a certain guarantee for rejection, good quality images can lead the customer on to the stakeholder’s products and services, eventually helping the sales conversion as well.  

How Visuals Affect the Psyche of the Customer/Client

According to MG Advertising, when a real image of a client was compared to a top-performing stock photo, viewers who saw the real customer were 35% more likely to respond. As mentioned in the above statistics as well, an image can be the make or break factor to influence a buying decision. 

Potential customers and clients make instant decisions on the basis of this image. At a time when they are flooded with options, they don’t consider emotions and other such factors before rejecting a product or service available in front of them. Visual appeal matters the most, and it takes a matter of seconds for them to decide. 

The fashion house or retailer has to create a great visual impact to keep visitors hooked to their products and services. First hand images are better than stock images when it comes to conveying a personalized brand message. 

How Photo Editing Can Save The Day for Fashion Houses

Photo Editing can indeed save the day for the fashion industry. In today’s digital age in which people are so used to scrolling through hundreds of images on a daily basis, the best images create the most impact. All the errors resulting from the photography stages can be rectified, thanks to photo editing. An expert photo editor can do the job, leaving fashion houses to focus on their own area of expertise. 

There are a host of fashion photo editing services, to deal with each and every requirement of the client. Whether it is a small blemish or one of the seven wonders of the world, all aspects of the image can be dealt with using state of the art photo editing services. Let us have a look at some of the photo editing services specific to the fashion industry. 

Photo Editing Services Specific to the Fashion Industry

While many companies and freelancers offer photo editing services, very few are experts when it comes to the fashion industry. Photo editing services specific to the fashion industry require a great amount of expertise and experience, attention to detail, and personal care. Here are some of the services for which you should only rely on experts. 

1. Light and Color Correction: 

Light correction and color correction are some of the most important aspects of fashion and glamour photo editing services. Many aspects of an image need to be optimized to make images stunning and subtle. 

Images would involve several types of correction, such as with lights and shades, saturating the colors and shadows, and correcting the contrast. Such corrections would remove any dullness and add the required spark to the image, without making it loud or tacky. Such corrections are really important for digital as well as print images. 

2. Photo Retouching: 

There are several aspects associated with photo retouching. Individual aspects of an image need to be dealt with properly to create an awe-inspiring experience. Photo retouching services are of utmost importance especially in the digital and eCommerce space, as viewers would like to zoom images to study all aspects associated with them. 

Some of the areas photo retouching services focus on are Red Eye Removal, Color Correction, Skin Smoothening, Wrinkle Removal, Body Shaping, and working on specific parts of the face – whitening the teeth, correcting the lips, sharpening the eyes, etc. 

3. Reworking the Background: 

While the subject of an image is the main focus area, the importance of its background cannot be underestimated. While the background goes well with some fashion and glamour images, many images require background removal so that viewers can focus on the main subject. 

Besides Background Removal, Background Enhancement is another service that involves increasing the quality of the background to go with the image. Background Replacement is another service, which helps switch the background and overall environment of the subject, so that photographers don’t need to worry when faced with location constraints. 

Outsource Fashion Photo Editing Services

As discussed before, fashion and glamour photo editing and retouching services can be outsourced. This helps fashion houses and retailers save on valuable resources such as time and money, as they won’t need to employ in-house teams for work that can be outsourced. 

Top Questions Answered:

Hire Glamour Photo Editing and Retouching Experts from PhotozWorld

It’s always advisable to outsource Fashion Photo Editing Services requirements to a company that promises a Privacy Guarantee and minimum turnaround time for photo editing and retouching services. While affordable pricing should be a prerequisite, always go for a photo editing team consisting of experts in the fashion industry niche, and one that follows a customer-centric approach.

PhotozWorld is a photo editing company that offers all kinds of fashion photo editing services, such as photo retouching, image enhancement, color correction, background removal and HDR Blending. We have 15+ years of experience with hundreds of fashion photo editing clients in countries like the USA, UK, Sweden, Norway, Denmark, Australia, etc. You can contact PhotozWorld anytime by emailing us your requirements to info@photozworld.com.