Do Not Miss The Latest Real Estate Photography Trends To Attract Buyers

People who look for properties online largely rely on authentic real estate photos to base their buying decision. 87% of the audience says property images play a crucial role in helping them with their property search. Though images of the interior and facades are indispensable for real estate listings, they are not enough to make your listings stand out. You have to be aware of the latest trends in real estate photography that influence the buying decisions of your target audience.

In this technology-driven era, real estate photography trends are ever-evolving. Knowing what is trending in this industry and what buyers prefer to see while looking for property online will allow you to stay ahead. You are able to integrate the innovative trend into your work way before your competition. To let your listing have that competitive edge, here are some real estate photography trends.

• Mobile-Friendly Images

  

  In this digital era, mobile usage has become increasingly widespread. Most people use their phones to search for property online. You have a great website with high-quality images. It runs perfect on the web and looks impressive. But, how do you ensure that the images work well on mobile devices as well? You need to adopt the necessary measures to make your website images mobile-friendly. About 67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service.

  So, how do you make an image mobile-ready? Regular, uncompressed images are often large in size, and hence do not fit into mobile screens. Users have to manually scroll around to see the complete image making it difficult for users to properly visualize the property. Unresponsive images take time to load and may look blurry. Therefore, you need to compress images prior to uploading on the website so that they load quickly and adjust to fit the size of the screen. It gets indispensable to improve the experience for on-the-go internet users because technology-driven users don’t want to wait for images to load or scroll multiple times to see the full picture. Real estate images that are not optimized for mobile devices divert your potential buyers. Make sure that you only include images that are lightweight and quick to load.

• 3D Virtual Tours

  

  When buyers look for property online, they largely rely on images to visualize how they are going to live inside the property. Two-dimensional photos do not give users the flexibility to visualize themselves inside. Though you can piece together the layout in your head based on what you see, it is not the same as being in the rooms and seeing how they flow together.

  Creating a 3D Virtual Tour of the property for your clients will allow them to see how the rooms fit together. They get the actual representation of the setup of the house. Potential customers get better clarity and sense of how they are going to live in that property and how is it going to work for them. A 3D tour gives them the flexibility to click into different regions of the property individually and have better clarity of each room.

• Aerial Real Estate Photography

  

  Front shots of the house are indeed necessary to give a glimpse of the architecture and facade. However, with ground-level images, it is quite difficult to get a sense of overall property. It is always better to get clicks from almost every angle. Thus, don’t miss getting aerial shots that showcase the entire property from different angles. Most people think that it is challenging to get the perfect shots from above the home. However, with drone cameras, you can easily snap the perfect shots of your property. Real estate aerial shots not only attract buyers but also grab the attention of real estate sellers.

• Virtual Staging

  

  Virtual staging helps buyers get a better perception of the property. Images of a vacant property may not look inviting enough. With professional staging, you can make the space look more appealing than simply showcasing a vacant property. Clients visualize themselves living in the houses. Staging helps them do that better than images with cluttered or unoccupied spaces.

  There are professional staging companies that furnish properties. However, it is a time-consuming process. You can save time and money by virtually staging real estate after you photograph them. It eliminates the need for renting or physically arranging furniture.

  You get three-dimensional images of the selected decor onto your property images. If done well, it looks realistic and authentic. But, if you are not skilled in virtual staging, you may end up having images that look fake. Thus, hiring or outsourcing to professionals who specialize in virtual staging makes the process a lot easier.

Final Words

Real estate photography is much more than just finding the right angle for snapping property images. Having skills in photography is not enough, you need to keep pace with the growing technology and ever-evolving photography trends to ace the race. Only then you will be able to sell more houses, bag more clients, and stand apart from your peers.

Partner With Photozworld To Improve Your Real Estate Photos

Want to know more about these trends or need some real estate photography tips to improve your property images? Drop an email at info@photozworld.com, and get in touch with experts in real estate photo editing for a free consultation.