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Do you ever think how the last few years have drastically changed the way we shop, pay our bills, book a restaurant, and above all live? If not, we suppose you have started to.
From offline to online, traditional to digital or physical to virtual, technology has spread its roots and revolutionized the entire landscape. Amid other sectors that are touched by technological advancement, fashion and apparel are among the top winners – thanks to eCommerce.
People today, all across the world, heavily rely on shopping online due to various reasons including convenience, discounts, fast shipping/delivery, return/refund, and several others. In fact, according to Statista, online shopping is one of the most popular online activities worldwide. Also, in 2020 retail e-commerce sales worldwide amounted to 4.28 trillion US dollars and e-retail revenues are projected to grow to 5.4 trillion US dollars in 2022.
Well, the sales are on a constant rise since 2014 and will continue to in the coming years. However, do you think selling online is as easy as it sounds? Definitely not. On that note, let’s see what goes into online selling.
What goes into online selling?
When a business or a brand decides to sell online, they take up the challenge to offer, manage and handle everything from:
- Picking the right domain name
- Choosing the product range
- Building a well-optimized website
- Choosing safe payment methods
- Selecting shipping/delivery methods
- Marketing and advertising products/services
- Discounts, promotions, and a lot more.
Among all other factors, a well-optimized website with high-quality images plays a critical role in turning visitors into buyers; and the reasons are quite obvious. When a customer visits your online store to purchase cloth, he/she would want to have a close look at its images before wishlisting or adding them to the cart. In simple terms, images create a great impact on buyers’ minds, which is why businesses must opt for ghost mannequin photo editing for fashion apparel stores.
What is ghost mannequin photo editing?
In photography terms, mannequin photo editing is a technique used by photo editors to produce a 3D or hollow man effect for aptly showcasing apparel/fashion products from all angles and exposures.
In other words, mannequin product image enhancement is the process of capturing multiple product images on a mannequin and combining them during post-production processing. Once merged, the mannequin is removed to show exactly how the clothing piece will fit/drape while closely matching the actual fabric and hue. It simply instills a lifelike appeal in the product and gets a picture that’s not just high-quality but promotes your products while keeping your customers hooked. Secondly, distraction and background removal enhances the color of your garment while making it more noticeable, visually appealing, and giving customers a reason to shop from you.
Source: PhotozWorld
Moving further, it’s time to get you acquainted with the importance of mannequin photo editing for fashion apparel stores to help you make an informed decision – one that proves beneficial for both your business and customers.
Top ways in which ghost mannequin photo editing can benefit your apparel store
Photo editing services are much talked about. Even though online stores adopt diverse photo editing and enhancement techniques, mannequin product image enhancement tops the list. Here’s why:
1. Improve and Enhance Product Appearance
Needless to say, ghost mannequin photo editing for a fashion apparel stores can considerably improve the overall appearance and presentation of your products. Once the product photos are captured and the mannequin is removed, all sorts of distractions are eliminated from the frame to shift the focus solely on the product. This, in turn, allows shoppers to take a look at the product without getting distracted or disturbed by busy or inappropriate backgrounds
2. Give Your Customers Better Product Understanding
Unlike in-store shopping, online shopping doesn’t allow customers to see or feel the product. All they can do is have a close look at the product’s images and decide whether they want to purchase it or not. However, you can make their job easier and enhance their shopping experience by showcasing your products in the best way possible via ghost mannequin image editing services. It can give customers a better understanding of the product including its fabric, texture, color, dimensions or fitting. You can even use different-shaped/styled mannequins for different products to further alleviate the shopping experience.
3. Maintain A Consistent and Uniform Look
Another benefit of ghost mannequin photo editing for fashion apparel store is uniformity. What this means is, besides adding a touch of professional photography to your images, it creates a uniform look across all garments when displayed on your eCommerce store. This, in turn, enhances your identity as an apparel brand and attracts more customers while helping them choose, buy from you as per their preferences.
4. Increase Your Conversion Rates
Among other benefits of ghost mannequin photo editing, enhanced conversion rates is one of the crucial ones. As an online store owner, your chief aim is to convert maximum. Fortunately, eye-catching, high-definition, and enticing garment photos can place you several steps closer to your objective. When visitors get to see life-like images of their desired product, they get an idea of how the product will look when worn. This, in turn, maximizes their trust, minimizes their doubts, and triggers them to make the purchase.
5. Easy and Quick to Style
Ghost photography, often, makes garment styling easy and faster. Say you want a 3D effect in your garments. Now you can simply shoot the mannequin wearing the same garment at different angles. Also, separate shots of the neck, sleeve, or bottom can be captured and processed by the experts for refined, accurate images. The best part: the process gets you clearer images within minimum time. When you take assistance from experts, they further amplify the procedure and implement advanced editing techniques for quicker, faster, and better images.
6. Stay Ahead of the Curve
Once your site is well-optimized with a massive collection of high-quality, enticing garment images, you are bound to stand out from the crowd. By effectively showcasing product specifications via ghost mannequin product image enhancement services, you give your customers a reason to choose you over your competitors and buy from you without any doubts.
7. Achieve Clarity and Transparency
When it comes to selling online, clarity and transparency are crucial to win customers’ trust and convince them to complete the purchasing process. Wondering how? Besides good content or expanded product range, premium quality product images can give your customers clarity on the garment’s color, quality, style, or fabric. In other words, customers can figure out whether or not the product will be a suitable fit for them.
By maintaining clarity and transparency, you do not make buying easy for customers, but facilitate seamless selling for yourself. The best part: your outsourcing partner can help you achieve this. When you outsource ghost mannequin image editing services, they provide you with accurate, clear, and realistic product images so that when customers visit your store, they can get the needed clarity just by looking at the image.
8. Eliminate Post-production Complexities
The importance of mannequin photo editing for fashion apparel stores isn’t just limited to sales, conversions, or enhanced appearance, it goes way beyond.
When you use models for product photography, you have to follow the cumbersome, additional post-production tasks of photograph modification, shading rectification, and so on. However, ghost mannequin photo editing eliminates any such complexities and gets the work done on time.
9. Save Overall Costs
You might be thinking how can mannequin image editing save money. Well, outsource ghost mannequin image editing services to an expert product image enhancement company and see for yourself. Once you partner with experts, you save cut down the costs of
- Hiring a model for the shoot
- Recruiting in-house editors and designers
- Educating and training your team
- Purchasing advanced photo editing tools or software
Besides financial gains, you can incur other benefits in the form of time and efforts which can be invested in other core business activities. Most of all, you get access to professional photo editors who will provide best-in-class ghost mannequin photo editing services.
Also Read: Factors You Should Consider While Choosing the Best Photo Editing Company
Is Investing in Mannequin Photo Editing a Good Decision?
The way people shop across the globe has changed. From visiting five different stores for five different outfits, today all you need is an internet connection and a smartphone, desktop, laptop, or tablet. The ease and convenience that online shopping offers have been luring people, which is why more and more businesses are selling online.
Now, since online shopping heavily relies on product images, showcasing exceptional product images is critical to enhancing your brand image, evoking customer engagement, increasing conversion rates and ultimately generating sales. Long put short, good product images are obligatory, which is why you should outsource ghost mannequin image editing services to an expert.
When you partner with a ghost mannequin product image enhancement services provider, you can rest assured of quality services. They seamlessly blend their skills, experience, the latest tools, and advanced techniques to deliver high-quality, professional images for your eCommerce store.
However, you must choose the outsourcing partner wisely. You can check their relevant experience in mannequin product editing, testimonials, or unique offerings. Discuss your requirements, budget, and goals with them before you leverage their services for maximum gains.
Partner with PhotozWorld
Serving businesses with professional ghost mannequin photo editing services for over a decade, PhotozWorld is known for its excellent range of photo editing services. The adept team of editors employs the latest tools, state-of-the-art infrastructure and industry-best experience to develop, enhance and edit images that give you an edge over your competitors. Once you outsource ghost mannequin image editing services to PhotozWorld, you can rest assured of high-quality services, economical pricing, uninterrupted support, and tailored solutions.